Sheryl Underwood Radio Is Bringing Back The Public Service Announcement To Help Spread the Word About Non-Profits Organizations, Civic Organizations and Businesses That Are “Doing Good In the Neighborhood”


Los Angeles, CA, September 30, 2016 – Under the banner of “Doing Good In The Neighborhood,” Sheryl Underwood Radio (SUR) is bringing back the Public Service Announcement (PSA) and helping organizations promote the good work they are doing to improve, strengthen, inform and empower communities across the country.

Sheryl Underwood Radio will air “Doing Good In The Neighborhood” Public Service Announcements that:

  • Promote events and activities that have a local, state or national appeal
  • Promote or build brand awareness of a non-profit, governmental agency and/or civic organization or initiative

Public Service Announcements may be submitted as Pre-produced 30-60-second Spots or as Live Read Scripts for the SUR crew to read on air.

PSA’s aired on Sheryl Underwood Radio will reach over 4.2 million listeners across the country, on 59 Sheryl Underwood Radio affiliate stations.

SUR-LOGObAccording to Sheryl Underwood, creator, host and namesake of Sheryl Underwood Radio, “I’m blessed to have the television and radio platforms that are available to me to shine the spotlight on issues and opportunities within our communities. Sheryl Underwood Radio had been working on bringing back Public Service Announcements for a while, but we fast-tracked the launch after the recent tragic events in Tulsa and Charlotte.”

On a recent episode of THE TALK on CBS television, Sheryl’s heartfelt comments on police brutality and racism resonated with millions and trended on social media for over 5 days consecutively. Her passionate remarks on video are being hailed as “speaking truth to power and they continue to be discussed and shared across the Internet by media outlets and individuals.

“Being on the public airwaves is a privilege, but with it comes a responsibility as servants to mankind. We all have to do our part. We know that there are a lot of great organizations working diligently to improve our communities and our world. We want to do our part to help them spread the word and share their message. Public broadcast media is one way that we can demonstrate our commitment and support of those “Doing Good In The Neighborhood.”

Non-profit organizations, national civic organizations, Historically Black Colleges and Universities (HBCUs), local, state and federal social and public service entities, as well as, groups that have charitable activities and programs that enhance people’s lives and strengthen communities are invited to submit Public Services Announcements to Sheryl Underwood Radio.

According to Vic Frost, Executive Producer for Sheryl Underwood Radio, “PSA’s were once a major part of our culture; many had catchy slogans like a mind is a terrible thing to waste. It’s a great, inexpensive way to get your message out to the public. I’m honored to be a part of utilizing the radio airwaves to bring back such an important part of our community. It’s a call to focus on the issues.”

Erna Foushee, Executive Director of Pack Rat Foundation For Education, says “Sheryl Underwood’s Pack Rat a Foundation for Education understands the importance and need for government agencies, HBCUs and non-profit organizations to have a vehicle to bring awareness to events and happenings that impact their community. The Pack Rat Foundation for Education commends Sheryl Underwood Radio for their continued efforts to do good in the neighborhood!”

Harry Southerland, co-host of Sheryl Underwood Radio and “your favorite Country Lawyer, advocates for justice in the courtroom and in the community as an elected official. He adds, “I’m also a member of the prestigious Phi Beta Sigma Fraternity. I’m so excited that Public Service Announcements are going to be a part of SUR. I want to encourage all the sororities and fraternities to use PSA’s to promote their community service initiatives.

Rob Wilkins, Senior Vice President of Affiliate Relations and Promotions for Sheryl Underwood Radio says, “If you are trying to do some good in your ‘hood and you want everyone to know about it, then Sheryl Underwood Radio may be able to help you out.”


Submission Requirements

Two forms of submissions will be accepted: 1) Live-Read Scripts and 2) Pre-Produced PSA’s. Live-Read Scripts will be read by the on-air crew and should be 30 or 60 seconds in length. For Live-Read scripts, keep the text 2-3 seconds shorter. A 30-second live read script should be kept to around 60 Words. Pre-produced PSA’s should be 30 or 60 seconds in length and can be simple announcements read by your organization or creatively produced PSAs that incorporate music, dramatic presentation and sound effects.

Submission Format:

Indicate the following near the top of your PSA submission email:

  • Name of Agency that the PSA is for
  • Title of the PSA
    • For example:
      • Charity Toy Drive Announcement
      • After-School Homework Help Line
    • Run Dates
      • For example:
        • “FOR USE: December 1 – December 5” or
        • “Immediate: TFN” [til further notice])
      • Indicate PSA Format
        • For Example:
          • Live-Read Script
            • Live-Read Scripts can be sent in the body of an email.
          • Pre-produced MP3 or WAV file
            • Audio Pre-Produced PSA’s should be in mp3 or wav format and sent via email attachment or link.

Send to:

  • Public Service Announcements should be sent to

Submission Deadlines:

  • Send PSA’s at least two (2) weeks prior to the target date of the event or activity promoted. Longer lead times will allow for greater visibility.
  • For more information call 855-Sheryl-1 or email us